The APFBA has been set up to promote standards of professionalism, raise the profile of the industry, provide a united voice for property finders & buyers agents and restore confidence to property buyers.
Generating Consumer Awareness
There is a significant lack of awareness and use of Buyers Agents in the UK compared to Europe and the US. In the US well over 50% of the population use a buyers’ agent to assist in the purchasing process. The APFBA has been set up to create greater awareness of the value of their services amongst the property buying public.
Promoting Professional Representation for Buyers
The APFBA’s key roles include providing best practices and guidance for buyer’s agents while actively campaigning to ensure the property buying public get equal professional representation to vendors during the property sale transaction. The APFBA will give buyer’s agents and property finders/search agents the credibility of being part of a professional body and the opportunity to promote qualifications through its membership. By choosing an APFBA member, buyers can be confident they are dealing with an experienced and professional property finder or buyers agent.
Increase Exposure for your Business
Joining APFBA offers you a variety of ways to increase your exposure and customers for your business:
APFBA Consumer Awareness: Our industry initiatives and press and marketing campaigns are generating more consumer awareness for buyers agents. Traffic to the APFBA.org website is growing fast and provides access to more buyer enquiries as our membership grows.
Buyer Referral Service: APFBA members are offered premium membership of the Buyers' Agent Network which carefully screens and qualifies all buyer leads generated by the APFBA and our marketing and portal partners and encourages buyers to use the services of our members. The Buyers Agent Network receives enquiries from property buyers around the world looking for buyers agents who are considered trustworthy and professional. Each enquiry is verified over the phone with the property buyer to make sure they are ready to buy, and is then offered to any of our members who are able to service the enquiry. Leads are offered on a first come first served basis. Contact us for more information.
APFBA Consumer Marketing Tools: Our promotional materials include brochures, use of our logo, newsletters, Code of Practice, marketing and technology aids and more to help you promote yourself locally to property buyers.
Promoting Best Practices
The APFBA approved member seal
The seal shows buyers that the buyers agent has been vetted and approved by the industry’s association and that they adhere to a strict code of practice when providing their services. When they see the seal on their website, emails or marketing literature, buyers can be confident they are dealing with an experienced and professional property finder or buyers agent.
Access to training and professional qualifications
Until now there hasn’t been any formal training or professional qualifications that buyers agents could take to equip themselves with best business practices. Members can now take the BAC (Buyers Agent Certfication) qualification to train as a buyers agent. The BAC designation is the hallmark of achievement, awarded to APFBA members who complete a certification program comprised of three parts: experience, education and service to the industry. The BAC mark of excellence is the only industry designation focused on representation of property buyers.
The opportunity to enter our annual awards event
Each year the APFBA will be holding an awards event for the industry. Obtaining an award will help you clearly distinguish yourself from your competitors and shows your customers your absolute dedication to achieving high standards in your business. The awards are only open to APFBA members.
APFBA Forums
Our forum where members exchange ideas, solve problems, and discuss trends and keep each other updated with the latest topics that will affect you and your clients.
Join the APFBA today and help promote the highest standards of professionalism in the industry.
